In further proof that talk

No doubt interviews are currently the hottest form of spam on the SEO circuit, but this one is good. For the novice I would say, lay a little lipstick on the asses of those who can help you meet your personal objectives, then wipe the shit off your lips and get to work. Tips on how to get to work and lots of other fun quotes are in the interview.

Peter Kim of Forrester Research breaks down who were the winners and losers amongst advertisers of this past Sunday‘s Super Bowl on Charlene Li‘s blog. In particular is an interesting comment on keyword buying: Guerilla keyword buying: During the game, keywords like "whopperettes," "dove," and "brown bubbly" were purchased by companies in totally different industries than the ones associated with the terms. CPC prices for these terms were in the $0.01 - 0.04 range at the beginning of the game. Hopefully these companies believe in search‘s ability to brand.

A ClickZ article from Mike Grehan about the confusion witnessed when telling certain marketers about the ‘worthlesness‘ of Google PageRank. What‘s more, one question I was asked last week had me slightly dumbfounded for a moment: "If you‘re saying I can‘t value links that I buy based on PageRank, how do I value how much I‘d be prepared to pay for them?" This is the stark reality: People still actually buy and sell links valued against Google‘s PR score. Which is ridiculous. It‘s just buying into the myth. Once I realized the guy was serious, my answer was simple. "A link from a popular and well visited Web site can be invaluable if it sends you qualified traffic that converts.

In further proof that talk is in fact cheap, Microsoft has vowed once again to introduce a search engine better than Google. Slashdot points to a Reuters article that quotes Microsoft executive Neil Holloway: "What we‘re saying is that in six months‘ time we‘ll be more relevant in the U.S. market place than Google," said Neil Holloway, Microsoft president for Europe, Middle East and Africa. "The quality of our search and the wow arena guide relevance of our search from a solution perspective to the consumer will be more relevant," he told the Reuters Global Technology, Media and Telecoms Summit.